Not only do indoor ads get noticed and read, but they are also very effective at driving young urban consumers to take action in a very short amount of time (within 3 months). In fact, indoor advertising is an excellent medium to drive consumers to visit a website or a store as well as to incite them to purchase or seek more information about a brand.
One of the reasons indoor advertising is so successful at driving young urban consumers to take action is that this type of medium is extremely well perceived by this segment. A recent study conducted in bars shows that 18 to 34-year-olds think that indoor ads are innovative and cool. They also agree that this type of board is likely to catch their attention and motivates them to read or look at the ad.